lifeLEISURE - Stockport Sports Trust
actiSPORT: Total project cost £37,686:- Sport England Lottery Funding £17,216; Partnership funding £20,470.
lifeLEISURE, which manages 17 centres across Stockport, has been awarded £17,000 towards its actiSPORT programme in partnership with FitLinxx, which will target the recruitment of sedentary people in the most deprived areas of Stockport. This new project will provide two 6 month intervention programmes over a 16 month period, centred on behaviour change models. It will use accelerometer technology to continually monitor and evaluate people’s activity levels throughout the project.
Each participant will have a six-week introductory phase involving activities like walking and daily activities to better prepare the participants both physiologically and psychologically which will build them up to 20 weeks of gradually intensified sports inspired sessions, both face-to-face and remotely via email. To encourage sustained participation, all participants will receive actiSPORT membership at lifeLEISURE venues and pathways into local Clubmark sports clubs will be identified and encouraged.
To see the project's impacts as evaluated by an independent evaluator, please view the case study here.
lifeLEISURE have produced a video demonstrating how actiSPORT works, through conversations with participants and project managers. Re-branded actiLIFE, the short video can be seen below:
The rolling 12 week long, actiLIFE project will use accelerometer technology, actiLIFE web based application and face-face coaching and consultation, to improve the sports participation levels within Stockport.
The project will focus on those between the ages of 35 - 55 and promote individual sports such as fitness, running, cycling and swimming. The first route is to recruit and deliver actiLIFE consultations involving health checks and behaviour change methodology, at both private and public sector organisations. The second route is via NHS health checks and use health professionals to almost recruit inactive people on the projects behalf by identifying inactive people who present at their Practice/Pharmacy and signposting to the project.
The actiLIFE coordinator will be the lynchpin of the project to promote and development local sporting opportunities to each participant at the consultations and provide continual support through online coaching and newsletters. Public Health will provide strong strategic support and promotion of actiLIFE.
Friday Night Project: Total project cost £87,063:- Sport England Lottery Funding £43,531; Partnership funding £43,532.
Fusion Lifestyle, a London-based trust operating 45 sport and leisure sites, has been awarded £43,531 for its Friday Night Project, in partnership with many local partners. This new project aims to get young people within three deprived London Boroughs taking part in structured sport in a friendly and social environment at four of its leisure centres in Croydon, Lewisham and Southwark.
Designed by local organisations and essentially young people through setting up a Friday Night Project steering group, the project will offer 40 weeks of structured sports and fitness activities including swimming lessons and gym instruction. The project will also offer all young people a new "Friday Night Project Membership" that will offer discounted access to the centre and other incentives to encourage sustained participation. The sessions will have a charge of £2 per session.
Step2action; Total project cost £30,442:- Sport England Lottery Funding £15,005; Partnership funding £15,437.
Bolton Middlebrook Leisure Trust, which manages Bolton Arena, has been awarded £15,005 to fund Step2action in partnership with the Public Mental Health Team. Aimed at people experiencing mental health problems or low self-esteem it provides group Cognitive Behavioural Therapy (CBT) alongside a tailored, rolling eight-week sport programme over an 18 month period. Participants will shape their sports coaching sessions to suit them and will essentially receive one-to-one support from the trust and Public Mental Health Team as well as subsidised membership during the project. Their engagement and participation levels will be monitored alongside how this new type of project has impacted upon their emotional wellbeing and mental health.
Link4Life (Rochdale Boroughwide Cultural Trust)
More Than Dance: total project cost £136,170: Sport England Lottery Funding £47,920: Partnership funding £88,250
The project aims to increase participation in sport by 380 males and females aged 14+ from the Rochdale area. The project aims to increase participation in dance activities within the borough by introducing new dance styles and activities to a wider audience. These new styles have been chosen to appeal to and encourage young people and adults to learn a new skill thus increasing participation in dance activity. The project will have a focus on creative dance rather than purely dance based fitness, building on a successful dance week introduced as part of the Cultural Olympiad 2012. Rochdale Boroughwide Cultural Trust, trading as Link4life, will be working with The Exercise, Movement & Dance Partnership to identify new dance styles, recruit qualified instructors and introduce a new range of dance programmes into the Borough.
Active Life Ltd
Sistaz; Total cost £29,880:- Sport England Lottery Funding £13,525; Partnership funding £16,355.
Delivering in five locations around Canterbury, the Sistaz project is targeting 14-19 year old females in deprived locations with the highest levels of inactivity, and that are furthest away from the leisure centres.
The 12 weeks of activity will take place in the five locations with the group then supported to either self sustain, transfer delivery to the leisure centre or link into local club where the coach will be able to initially attend with them.
Haringey Sports Development Trust
Haringey On The Move: total project cost £65,780: Sport England Lottery Funding £32,640: Partnership funding £33,140
Targeting high areas of deprivation and crime, this vast multi sport project will develop a range of accessible, quality and recreational activities with the borough of Haringey which reflects the makeup of the boroughs multi cultural community. The programme will promote community ownership, by the young people participating in the development and delivery of sport and physical activity in their communities. Secondary outcomes will include using the attraction of sport and physical activity as a vehicle for young people to fulfil their potential and divert those at risk of offending away from crime. Young people will have the opportunitiy to be trained in various level 1 coaching courses and supplementary courses, leading to becoming volunteer assitant coaches and potentially employed casual coaches.
Active Health Link; Total cost £76,000:- Sport England Lottery Funding £38,000; Partnership funding £38,000.
This year long project aims to engage 400 inactive adults with health conditions in at least 1x30 minutes per week. Strong partners have been involved in the design and delivery of Active Health Link including Royal Bournemouth Hospital, Bournemouth Council and Active Dorset. Patients will be referred through a centralised referral hub and gain "credits" for their chosen activities. Target groups include those with long term health conditions, cancer, diabetes, obesity and hospital staff themselves.
Urban8 is a project aimed at enabling physically inactive young men of ages 14 – 17 to engage in sport and physical activity. Through using Tandridge Trusts strength and innovation in developing cultural and physical activities, the project will look to capture young men back in to group and individual based sporting activities. Urban8 offers a three activity programme: dodgeball to provide a group sport activity; open urban dance sessions leading to the formation of a new male dance company; and Ravercise which provides tutoring in dance style skanking. Tandridge Trust will be trying innovative recruiting methods which will be a new approach for us using a popup performance, peer recruiting, video and social media. The aim is to develop the long term health, physical, emotional and personal social development skills for the young men of Tandridge, Surrey.
Carlisle Leisure Limited
Active Bus community health and wellbeing project; Total cost £90,210:- Sport England Lottery Funding £44,100; Partnership funding £46,110.
This new, 6 month project aims to deliver health, wellbeing and sports activities to communities across Carlisle, Workington and Maryport. This will be achieved through an Active Bus – provided in kind by Stagecoach- which will allow the trust to take interventions into local communities which struggle to access services in traditional leisure centres due to geographical isolation and deprivation.
The project involves the acquisition and conversion of a bus which will allow the delivery of a range of services including sports activities, fitness/wellbeing sessions, health checks, GP referrals and smoking cessation classes. The bus will transport staff and equipment to 12 venues across Carlisle and Allerdale, allowing the delivery of half day sessions at each venue over 8 weeks.
Love Your Life; Total cost: £59,521:- Sport England Lottery Funding £29,760; Partnership funding £29,760.
The project aims to increase regular participation in sport by providing a tailored, rolling 12-week programme of sport and physical activity over 18 months. It will target people who have been identified as being at risk of developing diabetes and will provide structured sport and physical activity, primarily in community venues.
Participants will be encouraged to sustain participation via interventions and motivational interviewing and will be signposted to local sports clubs and other services following their engagement with the project. The programme will also offer a 'walking away from diabetes' education course where information about the benefits of leading a healthy lifestyle and education about diabetes will be provided.
Active Ageing; Total cost £100,915:- Sport England Lottery Funding £47,631; Partnership funding £53,554.
Targeting older men in Bromley, this project will use target marketing and community outreach to engage with the most isolated older men.
Recruitment methods will include face to face outreach, bookies, pubs, working men's clubs, faith groups and resident associations. Using volunteer buddies to recruit and support the participants, the project will offer tailored active lifestyle clubs and courses in golf, swimming, tennis and gym.
Active Luton, in partnership with the Older Men’s Network through Age Concern Central Lancashire, Active Tameside, Fusion Lifestyle (Charnwood) and Carlisle Leisure Limited, will launch Walking Sport for Older Men, a 12-month project to engage inactive older men in at least 1 x 30 minutes of sporting activity per week.
Sandwell Leisure Trust
G.A.M.E.S. – Get Active, Motivated and Exercise in Sandwell; Total cost: £51,995:- Sport England Lottery Funding £25,776; Partnership funding £26,219.
Linked closely to the Glasgow 2014 Commonwealth Games, this project will deliver 14 of the 17 Commonwealth Games sports in partnership with local clubs. The 12 weeks of sessions delivered by the trust will focus on the aims and needs of each of the local 14 sports clubs, which for some may mean needing more female players or players of certain ages.
At the end of the 12 weeks the trust and club will work to sustain the participant's activity in the club setting, and will support with training, equipment etc to enable clubs to increase their capacity. Parallel to this will be 20 new community activity sessions across Sandwell which will be the stepping stones to new participants engaging in regular physical activity.
Love Your Life County Durham is a new project that will build on the success of the current Love Your Life project and take on board the learning from the experience over the last 12 months of delivery. It will be planned, coordinated and delivered through a newly established partnership – County Durham Community Diabetes Lifestyle Intervention Network. This project has been scaled up to reach areas of greatest health need, providing a more specific and tailored, rolling 12-week programme of sport and physical activity over 12 months targeted at people identified as being at medium risk of developing diabetes. The physical activity and sport sessions will be provided following consultation with the user group. The programme will also provide opportunities for users to attend a 'Walking Away from Diabetes' education course where the benefits of leading a healthy lifestyle and information about diabetes will be provided.
Dacorum Sports Trust in partnership with Hertsmere Leisure Trust, Stevenage Leisure Ltd, Finesse Leisure and YMCA West and Central Hertfordshire
Herts Active Together: total project cost £343,854: Sport England Lottery Funding £168,998; Partnership funding £174,856
The project aims to increase participation in sport by 3,140 males and females in transition, aged 65+ from the Hertfordshire area. The project will be delivered across 7 different local authority areas in Hertfordshire by 5 different leisure trusts (Dacorum Sports Trust, Hertsmere Leisure Trust, Stevenage Leisure Ltd, Finesse Leisure and YMCA West and Central Hertfordshire).
A range of new physical activities, sports and fitness activities will be delivered to older adults in transitional life stages with a focus on improving mental health and encouraging the target group to make new friends through social activities. The project will be delivered at sports facilities and community venues across Hertfordshire.
The Sporta Family Series - Cornwall in partnership with England Athletics and Great Run Local, will see the introduction of a series of 2km and 4km walk/runs at the Dragon Leisure Centre, Bodmin and Newquay Sports Centre.
The walk/run events will target approximately 400 inactive people through working with partner organisations such as weight management groups and resident associations. The project will also work in partnership with Run England and the Cornwall Sports Partnership ensuring that there are sustainable exit routes for all participants. Participants will be signposted to other Run England initiatives such as Run 3-2-1, Park Run and Run Cornwall Walk/run groups. The project will recruit and train a bank of volunteers to take on the running of the events once the funding has come to an end. The project will provide an entry level event that will recruit participants into physically active lifestyle.
Sheffield Outreach Project; Total project cost £205,410:- Sport England Lottery Funding £92,279; Partnership funding £113,131.
This outreach project by SIV aims to engage with 1,700 inactive people through initial outreach engagement activities held at Meadowhall and ASDA.
The project will use the outreach activities delivered in the retail centres to capture data on participants and identify those who are not carrying out 1x30 minutes per week. Each of those identified as inactive will be contacted with a bespoke offer of activity sessions based on their individual preferences and needs.
Tees Active Ltd
Make Your Move on Mondays; Total cost £60,036:- Sport England Lottery Funding £30,016; Partnership funding £30,016.
'Make Your Move on Mondays' will be delivered in Stockton on Tees and targets women and girls through a new ice skating project.
Sessions will include lessons, casual skating, UK Skate Awards sessions and social time. An Activator will be at each session to welcome and integrate new participants, and two coaches will support on the ice. Uniquely, beauticians will be integrated as a key part of the project offering the participants a chance for nail art services in the social times of the evening.
Inspiring healthy lifestyles
Park Workout: total project cost £62,043; Sport England Lottery Funding £31,021; Partnership funding £31,022
This is a new 18 month project which aims to engage 460 inactive males and females from the areas around Mesnes Park in Wigan and Pennington Hall Park in Leigh in at least 1 x 30 minutes of sporting activity per week. The project will be delivered at the new outdoor gyms which are being installed at these parks and will also include use of the wider parks for sport/activity. The project will specifically target older people (aged 55+) as well as adult men and women (aged 35+) and will address barriers of time, cost, access and common perceptions about participation in traditional sports. Sessions will be group-based and instructor-led, and male and female participants will have the opportunity to exercise as part of a group or independently.
Inclusive Fitness Warrington: total project cost £107,658: Sport England Lottery Funding £49,776; Parternship funding £57,882
Designed in partnership with the English Federation of Disability Sport and Active Cheshire, Live Wire Warrington will launch Inclusive Fitness Warrington, which aims to increase participation in sport amongst disabled adults aged 26+.
The project offers a varied programme of integrated and parallel activities, adapted so they are accessible to all, to support LiveWire’s vision that disabled people are active for life. The programme will see LiveWire employ a new Activator who will engage with local partners and support delivery within community settings as well as enabling sessions within LiveWire’s facilities.
The project will enable three trusts to work together to introduce swimming and water based activities to female over 45's with limited experience and confidence of aquatics. The three trusts are Tadcaster Commuity Swimming Pool, Jesmond Community Pool in Newcastle, and Osprey Leisure Centre in south Dorset.
There are two streams to the programme, firstly one to one instruction which will gradually lead to adult swimming lessons in small groups This will help to improve the mental and physical well-being of the appropriate people in our communities. The trusts will work in partnership with community providers such as housing associations, community care homes and GP surgeries. Secondly to introduce aquatics into a rehabilitation programme. To identify users who are recovering from illness or operation and would benefit from one to one aquatic instruction, the trusts will work in partnership with Physiotherapists and GP's to signpost clients to the programme. The one to one sessions will help users gain confidence and strength, this will then allow the trusts to offer pathways into adult swimming lessons, casual swimming, and all aquatics based programmes.
Tees Valley Leisure Limited
North East Homeless Street Soccer Programme; Total cost £62,850:- Sport England Lottery Funding £11,400; Partnership funding £51,450.
This niche project will deliver a street soccer sessions and training in Durham, Stockton on Tees and Gateshead to homeless adults. Recruiting homeless adults through day centres and hostels this project aims to break the negative cycles of behaviour through the street soccer format. Running parallel to the street soccer delivery will be training opportunities to become activity leaders and FA qualified coaches. Alongside this will be a comprehensive programme of support including drug and alcohol interventions, legal, debt and housing advice. This is the first regional league in UK using the Homeless FA’s street soccer programme, and it is hoped they will make a place at the Homeless World Cup Training Camp.
Your Time To Move is a one year multi-sport and activity project focused on engaging physically inactive men aged 30+ living within specific wards in Dover. The project offers a supportive process to help encourage individuals who do not participate in any physical activity for a variety of reasons, to engage with local leisure, sport and activity opportunities. The process is designed to facilitate initial engagement with high numbers of participants from the target group in order to identify and engage inactive individuals with motivation and readiness to change; invite these individuals into a programme that gives access to appropriate local leisure and activity opportunities; and supports users to maintain behavioural change. The project phases are 1) Information and Engagement. 2) Open Days. 3) Supported Activity Programme. 4) Sustained Participation.
LED’s new East Devon Walking Football will be delivered over four areas within East Devon, these areas will be in Exmouth, Colyton/Axminster, Sidmouth and Ottery St Mary/Honiton. The sessions will be led by Exeter City in the Community and will be supported by Age UK, Devon FA, Devon and Cornwall Housing Association, the U3A and the national Older Men’s Network. The programme will be aimed at both men and woman aged 55+ to take park in informal walking football sessions for an hour a week over 10 week blocks, supported by a peer buddy recruitment system, and therefore increasing their physical activity. Linking into the East Devon Public Health Plan, Devon Health and Wellbeing Strategy priorities and The Joint Strategic Needs Assessment, specific priorities that the project will assist in achieving are; adult healthy weight, nutrition and physical activity, falls prevention, dementia, emotional health and well-being, and suicide prevention.
Mines a Swim/Mines a Gym; Total cost £80,501:- Sport England Lottery Funding £39,828; Partnership funding £40,673.
Rurally deprived communities in Cornwall are the focus for this Tempus Leisure project, specifically targeting inactive people aged 50+. The project aims to address barriers associated with finance, transport and self-confidence and will be led by the applicant, working in partnership with Health Promotions Cornwall, Cornwall Sports Partnership, the ASA, residents associations and other community groups.
The project will implement a peer mentoring element to help champion the project. A variety of water based activities will be offered alongside a gym focussed element which developed strongly through consultation. Outdoor settings are included too such as surfing, open water swimming and mountaineering.
SIV are working in partnership with Sheffield United FC Community Foundation and Sheffield Wednesday FC Community Foundation, community programmes. This partnership will provide an incredible reach and message for inactive adults in Sheffield. Within Sheffield the majority of people are not active enough. Consultation shows that there are a range of barriers to becoming active. We know however that people are interested in being active, in a range of sports, and crucially that they’d like to engage with us. Without an inspiring offer it is likely these people will continue to be inactive. Common problems from inactivity include weight gain, hypertension and diabetes. These conditions can be debilitating, leading to a vicious cycle of inactivity and poor health. Utilising the power of the football clubs through their badge, their players and legends, and their iconic stadiums the project will engage people in sport, building their fitness and motivation, ultimately creating a healthier and happier population.
Wealdon Leisure Limited – Freedom Leisure
Lets Get Girls Active; Total cost £25,160:- Sport England Lottery Funding £12.580; Partnership funding £12.580.
This is the extension of an existing pilot project which aims to get more teenage girls and young women participating regularly in sport. The target group will have the opportunity to take part in a range of sports and activities in settings they feel comfortable in through a six month programme of activities.
At stage 1 (6 weeks) sports sessions are delivered in a school/college setting (out of school hours) by a female coach, enabling participants to identify their preferred sports/activities and become part of a group of people who feel comfortable participating together. At stage 2 (20 weeks) sessions are delivered to these groups of participants in leisure centres based around the preferred activities identified at stage 1. A range of leisure centre sites and facilities across the south east will be used to deliver the project, and support and incentives will be provided by emails and text messaging.
Club 55+ is a new, innovative and exciting project to the area aimed at increasing levels of physical activity amongst local males and females aged 55+.The project has been developed after strong consultation with numerous partners that include Thornaby Indoor Bowls Club, Age UK, The Alzheimers Society and North Riding Football Association. Club 55+ will be consist of several sessions throughout the week which will consist of activities such as indoor bowls, walking football, indoor curling, aqua fit, swimming, Zumba Gold and Tai Chi.
Tees Active will be integrating clients with dementia into all the activities and consulting throughout the project to make the delivery of these activities dementia friendly.
There will be a strong social element to the project with the majority of activities being based at the Thornaby Pavilion, where advice will also be available from our partners.
Inspiring healthy lifestyles
MyFamilyFitness; Total cost £173,494:- Sport England Lottery Funding £50,000; Partnership funding £123,494.
This innovative project will be delivered in Wigan, Selby and Cannock. MyFamilyFitness will focus on parents who experience a variety of barriers to participation, by providing family friendly participation opportunities.
Targeting deprived communities with the highest levels of inactivity and obesity, the activity sessions will be designed around the needs of the group. The project will deliver exercise, fitness and sports sessions in different settings to meet the needs of the target group. Participants will receive a discounted 12 month leisure pass which provides access to facilities and activity sessions.
Greenwich Leisure Limited
For the Girls, by the Girls; Total project cost £385,950:- Sport England Lottery Funding £192,975; Partnership funding £192,975.
'For the girls, by the girls' is a large scale project by GLL which involves delivering in 32 centres and community facilities in five different areas: South Oxfordshire, Cambridge, Greenwich, Hackney and Tower Hamlets.
Targeting 5300 inactive women and girls aged 14 to 25 and supporting the delivery of participant led sessions, this is a local programme steering groups will identify activities, design and promote programmes locally and facilitate the delivery of sports and activities.
Doncaster Culture & Leisure Trust
Doncaster Moving Together: total project cost £40,692: Sport England Lottery Funding £15,572; Partnership funding £25,120
A new partnership between sporta and The Football League Trust is being piloted through Doncaster Culture &Leisure Trust in partnership with Doncaster Rovers Community Education Foundation. Together they have been awarded funding for Doncaster Moving Together, which aims to increase participation in sport by 300 local people aged 35 to 55 at four venues. In order to feel part of the project and the club, participants will be recruited through social media platforms, Doncaster Rovers FC fan base, and match day awareness sessions, and will enjoy player visits and physical activity incentives.
Led by Foundation coaches, the project will offer badminton, cricket and football, initially in an informal, fun and non-competitive environment. The 12-week sessions will become slightly more formal and may form into mini leagues and competitions across the four venues.
Hyndburn Leisure Trust
Active Mums; total cost £68,482: Sport England Lottery Funding £31,681, Partnership funding £36,801
Hyndburn Leisure Trust is set to launch Active Mums, which aims to increase participation in sport by 415 females. Designed in consultation with children’s centres, toddler groups and community nurseries, the project will target inactive mums with young children whose main barrier to participation is lack of childcare and particularly Eastern European women who are a growing demographic group in Hyndburn.
The project offers 12 weeks of activities in accessible locations with childcare provided, but will also focus on outdoor physical activity with activities such as buggy fitness and walk to run groups. To help sustain the project, Hyndburn Leisure Trust aims to develop opportunities for participants to become volunteers and potentially paid instructors/leaders of the activities.
Active Newham will work in partnership with England Athletics locally to deliver the innovative Sporta Family Series project focusing specifically at inactive users of local children’s centres. The project will provide eight week courses which will aim to increase participant’s confidence levels to enable them to jog or run 2km. At the end of the eight weeks participants will be supported to take part in Great Run Locals as well as other regular running activities to ensure participants have the opportunity to maintain or increase their levels of physical activity.
Vision Redbridge Culture and Leisure
Family Fit and Fun: total project cost £33,473: Sport England Lottery Funding £16,473: Partnership funding £17,000
Vision Redbridge ‘Family Fit and Fun’ has been designed after consultation with over 400 local pregnant women and parents with children under five. Delivered with essential partners - the Borough’s 16 Children’s Centres – new tailored activities focusing on the needs of the parent/s will be offered to meet to help encourage their active participation.The programme will be sustainable as it will focus on delivering sports and activities that already have established exit routes in the borough, provided by Vision RCL.
Delivered in partnership with England Athletics locally and Great Run Local, the Sporta Family Series - Ashford project will provide participants who do not usually take part in physical activity with the opportunity to take part in regular weekly physical activity. Wrapped around a weekly 2km run delivered in partnership with Great Run Local, which is to be held within the local community, the project will provide 8 week blocks of family introduction to running sessions called 'Runtime'. These sessions, developed through consultation, will prepare participants to achieve as a family, a 2km run by the end of the 8 week coaching block. Participants will be encouraged to attend the activity sessions as a family. Alongside this the project will provide physical activity classes for parents called 'Metime' which will include a crèche facility, provided by the Children's Centre, for parents to use to ensure they can take part in the sessions.
Kirklees Active Leisure
Born to be Active: total project cost £82,998: Sport England Lottery Funding £40,202: Partnership funding £42,796
This project seeks to overcome barriers faced by post natal women, by providing exercise sessions with the opportunity to bring the child to encourage bonding and physical exercise, benefitting both mother and child. The sessions would be provided at a reduced cost, and will have a flexible structure, allowing the participant to attend a single session of full morning of activity. Inactive women in the stages of family planning will be recruited through strong partnerships, including Sure Start, mid-wives, health visitors, nursery nurse teams and Family Planning Clinics, and encouraged to take part in a weekly exercise session. The ASA with have involvement in the delivery of the sessions, providing KAL with valued training and branded sessions including Swim-a-Song, allowing more support for the mother in her child’s development. Locala will offer childcare onsite at the same time as the sessions within the centres are taking place.
This Sporta Family Series project aims to engage inactive people across 2 different geographical locations Thurrock and Adur. In each area the project will work with local housing providers to offer this new programme to their tenants; many of them live in some of the most socially deprived areas close to the leisure trust sites. This project will offer 8-week cycles of sporting activity, supported by volunteers, including beginner exercise and fitness classes and some sessions scheduled at different times of day for shift workers and local parents with also sessions in the local community (local parks, children & family centres etc). The project will also offer incentives and rewards such as free and low cost memberships and signposting into other sporting activity, including outdoor sports, utilising the local natural environment. There will be a focus on women only sessions, based on the compelling consultation results.
Pendle Leisure Trust, Active Nation and Slimming World
National Pilot Project
Pendle Leisure Trust total project cost: £52,576: Sport England Lottery Funding £24,821: Partnership funding £27,755
Active Nation total project cost: £100,750: Sport England Lottery Funding £49,800: Partnership funding £50,950
Sporta, Pendle Leisure Trust and Active Nation have teamed up with Slimming World and its BodyMagic programme to engage people from the Colne area of Pendle, and from Southampton in physical activity. The trusts will work closely with Slimming World throughout the 12-month project to feedback research on the barriers and motivations to physical activity within their target market. The project is a 12 month pilot project which aims to engage non-participants in physical activity and educate them on an active and healthy lifestyle. The focus is on changing the behaviour of inactive people through an initial programme of engaging activities, with a friendly and engaging approach. There will be a close working partnership with Slimming World in order to feedback quality research on the barriers and motivations to physical activity within their target market. Alongside this the programme will utilise technology such as Myzone to promote the participants health and demonstrate their progress.
JobFit @ Hirst Welfare is an employability programme that will use sports participation and employability support to engage inactive unemployed young adults aged 18-30 years from Ashington, Northumberland. The key aim of this project is to deliver behaviour change in participants so regular sports participation becomes embedded within their lifestyle. Using a multi-sport environment the project will deliver two x 2 hour sessions each week which are designed to improve physical acitivity, whilst at the same time developing leadership, teamwork, motivation, concentration, communication skills and helping to increase self-confidence which combined with employability support will lead to long term behaviour change.
The aim of Lindsey Can, Lindsey Is, is to increase female participation in sport. Specifically it will target those furthest from engagement, in hard to reach areas and where deprivation is prevalent.The project will achieve local impact from Sport England’s This Girl Can campaign. It will re-address the gender imbalance in sports participation within the district of East Lindsey. Lindsey Can, Lindsey Is will achieve this by putting the needs of participants at the centre of the project. Local knowledge, research and partnerships are pivotal to breaking down participation barriers, and have been utilised in project planning and delivery. Sustainable participation, through creating a sporting habit for life, is the ultimate goal for participants engaged in the project. The project will be targeted at females aged 19 to 35.
This Sporta Family Series project will take place in Kinson South, Bournemouth where there is an IMD score of 34.48. By participating in weekly coach-led walk/jog/run sessions, community-based exercise classes and 2km events, this project will improve activity levels, emotional wellbeing and reduce health inequalities of 200 people. The project will serve to create a sense of community. The project will build on existing local activity sessions, 'Walk & Click', 'Fun Fit and Weigh In' and Heathlands School running group to recruit participants. There is a known unmet demand for a 'Parent and Child' activity which the Sporta Family Series could support. BH Live staff and England Athletics coaches will work alongside local health champions to inspire, recruit and motivate currently inactive people from the area's dominant market segments. Long term behavioural change will be supported by Public Health's 'Live Well Dorset' Wellbeing Coaches. Immediate positive feedback will come from Great Run Local wristbands worn when participating in the weekly 2km event.
Northampton Leisure Trust (NLT) working in partnership with local partners aims to deliver a project for inactive women in Northampton. Northampton has low female participation rates and project aims to try to tackle this problem. The project comprises mainly of a series of 8 week taster programmes with sustainable bespoke exit routes to support retaining the participants. The programmes have been developed using the results of local consultation and current research and insight. The majority of activities will take place in parks and open spaces as this meets the objectives of NLTs key project partners. There will be a number of activities that will delivered in NLT facilities to fulfil the project design.
Working in partnership with Zumba Fitness LLC, Valley Leisure Ltd will implement and deliver a new on-site and community outreach programme called ‘Move More with Zumba Fitness’ which will engage able and inactive people aged 50-70 in a new physical activity programme across the Borough of Test Valley. People between 50 and 70 are a key priority for Test Valley due to a rapidly ageing population and 'Move More with Zumba Fitness' will deliver a series of progressive sessions increasing in time and range of exercise as participants move through the programme and try new variations of Zumba - Zumba Gold, Zumba Gold Toning and Aqua Zumba. A Programme Manager, 'Move More with Zumba Fitness' Presenters and buddies will continue to work through key local partners to recruit, enable and support participants into this new programme that has been designed specifically by and for them.