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Sporta, Make Your Move programme, learning resource

Sporta, Make Your Move programme, learning resource

The Make Your Move programme learning resource is the culmination of three years of Make Your Move. The reflections and perspectives, evaluation and learning drawn from 46 separate schemes that have impacted on thousands of individuals, most of whom were previously inactive or not as active as they should be. It provides a valuable resource for organisations serious about recruiting the ‘hard to reach’ but it also demonstrates that those people are ‘hard to reach’ for a variety of reasons and solutions can be equally complex.

The learning resource contains 10 main sections. Each section has a different lead author(s). The aim being to dip in and out of the sections that colleagues may be interested in. The content includes an overview of the investments made; reflections on recruitment and retention; what are the CEOs of trusts thinking; where do Make Your Move type projects fit with government strategy; the strategic value of activity to trusts; unintended outcomes; and learning and support with delivering to people with health needs.

You can download the individual sections here:

Introduction and contents page - download here

Section 1. the external landscape affecting leisure and culture trusts, authored by Brian Leonard, Sporta - download here.

Section 2. Make Your Move the strategic value to leisure and culture trusts, authored by Steven Chaytor, MD at Tees Active and Chair of the MYM Programme Board; and Alasdair Brown, CEO at Kirklees Active Leisure and member of the MYM Programme Board - download here.

Section 3. leisure and culture trusts contribution to the DCMS and Sport England strategy outcomes, authored by Andrew Woodcock, Sporta - download here.

Section 4. programme investment overview, authored by Grace Clancey and Paul Mijalski, Continuum Sport & Leisure Ltd - download here.

Section 5. reflections on successfully recruiting inactives, authored by Ken Fox, Emeritus Professor of Physical Activity and Health, University of Bristol, and member of the MYM Programme Board, and Cate Atwater, Sporta - download here.

Section 6. working with populations with health conditions, authored by Ken Fox, Emeritus Professor of Physical Activity and Health, University of Bristol, and Jeffrey Lake, Consultant in Public Health, Barnet & Harrow Public Health Team, and both members of the MYM Programme Board - download here.

Section 7. reflections on successfully retaining inactives, authored by Ken Fox, Emeritus Professor of Physical Activity and Health, University of Bristol, and member of the MYM Programme Board, and Cate Atwater, Sporta - download here.

Section 8. a leisure and culture trust MD/CEO perspective on sustainability, authored by Andrew Woodcock, Sporta - download here.

Section 9. a commissioner's view on leisure and culture trusts, and inactivity, authored by Jeffrey Lake, Consultant in Public Health, Barnet & Harrow Public Health Team, and member of the MYM Programme Board - download here.

Section 10. unintended outcomes derived from the Make Your Move programme, authored by Andrew Woodcock, Sporta - download here.

Section 11. acknowledgements and thanks - download here.

Make Your Move Programme Guide - implementing inactivity design principles

Make Your Move Programme Guide - implementing inactivity design principles

This guide covers 12 design principles for developing projects to tackle inactive people in your communities. This guide is designed to complement Sport England’s original design principles. This Sporta version aims to provide leisure and culture trust experiences and examples, from learning from the Make Your Move programme. Sport England’s original version included ten design principles. Learning from the Make Your Move programme and the distinctiveness of trust delivery models and operational nuances, highlighted two additional principles that needed to be included – Principle 11 and Principle 12.

The original design principles identified and described by Sport England, are highlighted in text boxes. These are then supplemented by insight gathered from the Make Your Move programme.

For the purpose of this guide and Sport England’s original, the definition of inactive is a person who is undertaking less than 30 minutes of moderate physical activity per week. The principles and examples were originally developed from Sport England’s 34 ‘Get Healthy, Get Active’ projects and some of Sporta’s 46 ‘Make Your Move’ projects. Both of these programmes are focussed on targeting inactive people.

Whilst many of the approaches in this guide may not be completely new, Sport England’s original insight pack was the first time where behaviour change theory has been brought together with practical examples and implementation. This complementary guide created by Sporta, builds on this with leisure and culture trust-based examples of practical implementation.

Please download the Make Your Move Programme Guide - implementing inactivity design principles, here.

Inspiring healthy lifestyles, MyFamilyFitness, project case study

Inspiring healthy lifestyles, MyFamilyFitness, project case study

This case study provides a review of the ‘MyFamilyFitness’ programme developed by Inspiring healthy lifestyles (formerly Wigan Leisure and Culture Trust). The programme targets inactive parents on low incomes, to engage them in an exercise, fitness and sports offer, alongside opportunities for their children.

To download a copy of this project case study, please click here

Hyndburn Leisure Trust, Active Mums, project case study

Hyndburn Leisure Trust, Active Mums, project case study

This case study provides a review of the ‘Active Mums’ programme coordinated by Hyndburn Leisure Trust. The programme targets inactive mums on low incomes, to engage them in an exercise, fitness and sports offer, alongside the provision of opportunities for their children. Active Mums was established to help breakdown some barriers to exercise that mums face, in particular childcare.

Active Mums offers a range of discounted physical activity opportunities for inactive mothers of all ages including Zumba, outdoor boot camp, fitness training classes, aqua fitness and buggy fitness.

To download a copy of the project case study, please click here.

Haringey Sports Development Trust, Haringey On The Move, project case study

Haringey Sports Development Trust, Haringey On The Move, project case study

This case study describes Haringey’s Make Your Move project, run by Haringey Sports Development Trust. The project is aimed at all young people across the Borough, with a focus on young people aged 14+. It is aimed in particular at young people who have dropped out of regular sport, as well as those who are pure beginners.

The project takes a young-person-centred model so that the young people themselves are centrally involved in what sports are offered, and in turn go on to become involved as coaches and volunteer helpers. The project as a result provides opportunities for a wide range of sports including basketball, netball, running, and football.

This case study has shown that the Haringey Make your Move project has been highly innovative, has reached lots of young people, and has been well received by participants.

To read about the successes, challenges, and key learning points - please down a copy here.

lifeLEISURE, actiSPORT case study

lifeLEISURE, actiSPORT case study

actiSPORT is a pioneering new programme being delivered by lifeLEISURE in partnership with FitLinxx. The programme combines innovative technology and behaviour change, engaging sedentary or obese people in Stockport. A case study on the actiSPORT project, funded in the Pilot Round of the Make Your Move programme is attached. This is presented so that other trusts and individuals involved in planning and delivering projects which aim to increase participation of inactives, can benefit from the experiences and lessons learnt as part of the implementation of this particular project.

Stockport is an old mill town with a high degree of social variation. While some districts rank amongst the wealthiest areas of the United Kingdom, and 45% of the borough is green space, there are other districts that suffer from widespread deprivation. Findings from the updated JSNA suggests that Stockport has the largest health inequality gap of any of the Greater Manchester boroughs with an 11.4 year age gap in life expectancy for men (8.9 years for women) between the most and least deprived areas. Obesity rates are highest in the areas of deprivation and hence physical activity and tackling obesity are priorities for Stockport.

The total projected cost for this project is £37,686, of which £17,216 was funded through Sport England. With a projection of 250 participants, this represents a total cost per participant of £150, and a cost on the Sport England funding of £68 per participant.

To view a copy of the lifeLEISURE actiSPORT case study, please download it here

 

 

Sporta and Make Your Move infographic

Sporta and Make Your Move infographic

The sporta and Make Your Move infographic was produced to demonstrate what sporta members are and their distinctiveness, and how sporta and Make Your Move complement each other.

To download a version of the infographic please click here

 

BDRC Continental - Preparation, Recruitment and Retention

BDRC Continental - Preparation, Recruitment and Retention

BDRC Continental carried out an independent reflective evaluation on 14 Make Your Move projects.

The learning document attached, explores this learning in terms of preparing / designing projects targeting inactive people. Methods and ideas to support the recruitment, and recommendations and thoughts around how to retain participants. 

Carried out in early 2015, this learning included the following projects due to their stage of delivery being appropriate to gain learning:

• Bolton Middlebrook - Step2Action
• Active Life Ltd - Sistaz (Canterbury)
• BH Live - Active Health Link (Bournemouth)
• Carlisle Leisure Limited - Active Bus community health and wellbeing project
• Better (Greenwich Leisure Limited) - For the Girls, by the Girls
• Leisureworks - Love Your Life (Durham)
• Mytime Active - Active Ageing (Borough of Bromley)
• Sandwell Leisure Trust - GAMES – get active, motivated and exercise in Sandwell
• Sheffield City Trust - Sheffield Outreach Project
• Tees Active Ltd - Make Your Move on Mondays
• Tees Valley Leisure Limited - North East Homeless Street Soccer Programme
• Tempus Leisure - Mines a Swim/Mines a Gym (Cornwall)
• Wealdon Leisure Limited – Freedom Leisure; Lets Get Girls Active
• Wigan Leisure and Culture Trust - MyFamilyFitness

To download a copy of the BDRC learning document, please click here

To download a copy of the BDRC learning leaflets, please click here. 

Bahram's Story Film

Bahram's Story Film

This film sees the launch of five participant stories, from the sporta Make Your Move programme, funded by Sport England Lottery Funding.

Stories are always very powerful, emotive and honest and they play a role in demonstrating what charitable social enterprises like sporta members, can deliver in and with communities. 

The story films form a valuable part of our ongoing evaluation through Make Your Move, regarding encouraging inactive people into sport and / or physical activity. This learning will be shared internally within the sporta association, Sport England and wider partner organisations.

 

 

Recruiting inactive young people into physical activity - learning document

Recruiting inactive young people into physical activity - learning document

Learning leaflet regarding recruiting and engaging inactive young people into physical activity and sport. 

Please download a copy of this learning leaflet here

Pauline's Story Film

Pauline's Story Film

This film sees the launch of five participant stories, from the sporta Make Your Move programme, funded by Sport England Lottery Funding.

Stories are always very powerful, emotive and honest and they play a role in demonstrating what charitable social enterprises like sporta members, can deliver in and with communities. 

The story films form a valuable part of our ongoing evaluation through Make Your Move, regarding encouraging inactive people into sport and / or physical activity. This learning will be shared internally within the sporta association, Sport England and wider partner organisations.

Hansa's Story Film

Hansa's Story Film

This film sees the launch of five participant stories, from the sporta Make Your Move programme, funded by Sport England Lottery Funding.

Stories are always very powerful, emotive and honest and they play a role in demonstrating what charitable social enterprises like sporta members, can deliver in and with communities.

The story films form a valuable part of our ongoing evaluation through Make Your Move, regarding encouraging inactive people into sport and / or physical activity. This learning will be shared internally within the sporta association, Sport England and wider partner organisations.

 

 

Stephen's Story Film

Stephen's Story Film

This film sees the launch of five participant stories, from the sporta Make Your Move programme, funded by Sport England Lottery Funding.

Stories are always very powerful, emotive and honest and they play a role in demonstrating what charitable social enterprises like sporta members, can deliver in and with communities. 

The story films form a valuable part of our ongoing evaluation through Make Your Move, regarding encouraging inactive people into sport and / or physical activity. This learning will be shared internally within the sporta association, Sport England and wider partner organisations.


New mental health and physical activity pathway

New mental health and physical activity pathway

The Bolton Arena 'Step2Action' project have designed an infographic depicting the story of the project - the how, the partnerships created, the why and the new pathway created. Download a copy of this infographic here

Targeting adults aged 16 and over, Step2Action aims to help individuals who are experiencing low mood state,anxiety, low self esteem or depression.
Access to the project is gained by a referral from health professionals or through attendance at CBT classes. The project includes motivational sessions, a bespoke 9 week gym membership, and a tailored class timetable.

Sarah's Story Film

Sarah's Story Film

This film sees the launch of five participant stories, from the sporta Make Your Move programme, funded by Sport England Lottery Funding.

Stories are always very powerful, emotive and honest and they  play a role in demonstrating what charitable social enterprises like sporta members, can deliver in and with communities.
 
The story films form a valuable part of our ongoing evaluation through Make Your Move, regarding encouraging inactive people into sport and / or physical activity. This learning will be shared internally within the sporta association, Sport England and wider partner organisations.


Tees Active, Make Your Move on Mondays, Case Study

Tees Active, Make Your Move on Mondays, Case Study

Make Your Move on Mondays is delivered by charitable leisure trust Tees Active in Stockton on Tees and targets women and girls through ice skating. Monday’s sessions include lessons, casual skating, UK Skate Awards sessions and social time. A friendly, positive and supportive female ‘Activator’ is present each session to welcome and integrate new participants, and two friendly coaches’ support on the ice. The project has engaged with Cancer Research UK, nail art beauticians who offer the participants a chance for nail art services in the social times of the evening, youth clubs, local radio stations and papers.

To date, 1,455 local women have engaged in the project which received £30,020 from Sport England Lottery Funding for an 18 month project at Billingham Forum Ice Arena. 

To meet Clare and see her story, please download the case study here

GLL 'For The Girls' participant case study

GLL 'For The Girls' participant case study

'For The Girls' is a large scale project by GLL which involves delivering in 32 centres and community facilities in five different areas: South Oxfordshire, Cambridge, Greenwich, Hackney and Tower Hamlets.
Targeting 5,300 inactive women and girls aged 14 to 25 and supporting the delivery of participant led sessions, this is a local programme steering groups will identify activities, design and promote programmes locally and facilitate the delivery of sports and activities.

To hear Haizea's story, please download it here.

Slimming World pilot project, early findings

Slimming World pilot project, early findings

Slimming World created and presented a poster to the Public Health England 'Everybody Active Everyday' one year on conference in October 2015, titled "Understanding and addressing common barriers overweight people may face in engaging in physical activity – a partnership project between Sporta, Make Your Move and Slimming World to support inactive individuals engage in leisure centre-based activity."

To see a copy of the poster, please download it here

This poster is just one part of the ongoing evaluation of these pilot projects in Pendle and Southampton. Further evaluation is being carried out and will be added as it is finalised.

Ideas to gather participant evaluation at follow up points

Ideas to gather participant evaluation at follow up points

Both Sporta’s Make Your Move programme and Sport England’s ‘Get Healthy Get Active’ programme, have encountered similar successes, challenges and associated learning from their evaluation processes. Particularly with follow up surveys.   This document is simply to share those learning and action points that both programmes projects have implemented. 

Please download a copy of the document here. 

SIV - Learning Report – Project Partnerships

SIV - Learning Report – Project Partnerships

The innovative ‘Sheffield Outreach Project’ piloted by SIV, aimed to utilise shopping centres to engage with inactive people. The project was a large scale test, as a potentially replicable engagement method nationally. Changes in the partnership led to the project becoming undeliverable, and therefore SIV withdrew the project from the Make Your Move programme. SIV have shared their learning and future actions openly, in the learning report. 

To download the learning report, please click here

GLL 'For The Girls' project case study

GLL 'For The Girls' project case study

Better and Tower Hamlets, 'For The Girls' project case study - 'Bring The Change'. 

The 'For The Girls' project has partnered with Bring The Change to deliver a project together with The Girls Gotta Run Foundation and Bow School in Bromley-By-Bow, Tower Hamlets. 

The idea behind the project was to introduce running as a tool to build communities both locally and globally and to grow a culture of female empowerment.  The Girls Gotta Run Foundation (GGRF) was the inspiration behind this project. GGRF is a non-profit organisation that invests in girls who use running and education to empower themselves and their communities in Ethiopia. 

To see the case study, please dowload it here.

Bolton Middlebrook, 'Step 2 Action' case study

Bolton Middlebrook, 'Step 2 Action' case study

Bolton Middlebrook, 'Step 2 Action' project case study

This independent case study carried out by Cavill Associates, provides a review of Bolton Middlebrook's 'Step 2 Action' project. This project targets inactive adults aged 16 and who are suffering from low mood state, anxiety, low self-esteem or depression to get them engaged in physical activity.  Bolton Middlebrook worked in partnership with local health professionals (GPs, nurse practitioners, health trainers, clinical psychologists, specialist weight management services) and the local authority Public Mental Health Team to establish a referral programme for inactive adults suffering from mild-moderate mental health problems including anxiety and depression.

To learn about their key messages, learning points and outcomes, please download a copy here.

Mytime Active 'Active Ageing' project case study

Mytime Active 'Active Ageing' project case study

Mytime Active 'Active Ageing' project case study

This independent case study carried out by Cavill Associates, provides a review of the 'Active Ageing' project developed by Mytime Active and Age UK Bromley and Greenwich, targeting inactive older men.  Mytime Active delivered the Primetime Active Life Service. This service offered inactive men, over the age of 50 years, the opportunity to get into or back into sport through a targeted programme of group activities.  Age UK Bromley and Greenwich delivered the Men’s Active Lifestyle Service offering a structured 12-week programme, focusing on inactive, isolated older men addressing the benefits of physical activity.

To learn about their key messages, learning points and outcomes, please download a copy here.

BH Live 'Active Health Link' project case study

BH Live 'Active Health Link' project case study

BH Live 'Active Health Link' project case study

This independent case study carried out by Cavill Associates, provides a review of BH Live’s 'Active Health Link' project. This project aimed to help tackle this issue by offering physical activity opportunities to people referred from the NHS. The project focused on people with long-term conditions to reflect the needs of the local population, and also in response to NHS staff who had identified this as a specific concern.

The project had two arms: The first was an exercise referral programme, with the referrals coming from Royal Bournemouth Hospital which is in very close proximity to Littledown Leisure Centre. The second arm of the project is an exercise class specifically designed for employees of the Royal Bournemouth Hospital. Alongside referring patients into the scheme, hospital employees were offered the chance to benefit their own health through physical activity.

To learn about their key messages, learning points and outcomes, please download a copy here.

Sporta, Make Your Move, Project Case Studies resource

Sporta, Make Your Move, Project Case Studies resource

This 'Sporta, Make Your Move, Project Case Studies resource' has been created as part of Sporta’s commitment to sharing the learning from the Make Your Move programme. Project case studies were required to be produced and shared with every round of funding awarded from the Make Your Move programme.

This resource is a culmination of 11 project case studies produced throughout the programme, from April 2013 to December 2016. All project case studies has been independantly researched and written, mainly by Cavill Associates Ltd. 

To download a copy of the 'Sporta, Make Your Move, Project Case Studies resource', please click here.

LiveWire 'Inclusive Fitness Warrington' project case study

LiveWire 'Inclusive Fitness Warrington' project case study

This is an independent project case study carried out by the English Federation of Disability Sport on LiveWire’s ‘Inclusive Fitness Warrington’ project. LiveWire received funding from Sporta and Sport England’s Lottery Funded ‘Make Your Move’ programme.

This case study is presented so that other leisure and culture trusts involved in planning and delivering projects which aim to increase participation by inactive disabled people can benefit from the experiences and lessons learnt from this delivery model.

To download a copy of the project case study, please click here. 

SIV, Steel City FC, Project Case Study

SIV, Steel City FC, Project Case Study

This case study describes the ‘Steel City Fit Club’ Make Your Move project, run by SIV. The project targets adults across the city who have not been involved in sport or physical activity on a regular basis.

The project is run in conjunction with the two football clubs in the city: Sheffield United and Sheffield Wednesday. The innovative aspect of the project is the use of both the brand and stadiums of the football clubs to engage people in physical activity. Recruitment through the clubs’ communication channels and social media has led to very high initial engagement in the project.

To download a copy of the Steel City FC project case study - please click here

Valley Leisure, Move More with Zumba Fitness, Project Case Study

Valley Leisure, Move More with Zumba Fitness, Project Case Study

This case study describes the Move More with Zumba Fitness project, coordinated by Valley Leisure, in conjunction with the US based company Zumba Fitness LLC. The project is the first time that a UK leisure and culture trust has partnered with Zumba, to offer 50 to 70 year old women new opportunities to take part in a fun and exciting Zumba Fitness exercise programme.

The trust set out to develop a range of Zumba programmes to appeal to different groups, with the core target audience being people (mainly women) aged 50+. They aimed to deliver a series of progressive sessions including Zumba Gold, Zumba Gold Toning and Aqua Zumba.

To download a copy of the Move More with Zumba Fitness project case study, please click here

Tees Active, Club 55, Project Case Study

Tees Active, Club 55, Project Case Study

This case study describes the Tees Active Sporta funded ‘Club 55’ programme. The project targets inactive older adults in Stockton-On-Tees and offers free sport and physical activity sessions within a leisure environment, aimed at increasing their physical activity and improving their physical and mental wellbeing.

The real innovation in this project is three-fold: firstly, a willingness of the leisure trust to open up their facilities for free to ‘Club 55’ members. Secondly the willingness to actively embrace, support and work alongside a wide range of partners, most notably Age UK, MIND and Thirteen (Social) Housing Group. Utilising these partners has enabled ‘Club 55’ to proactively recruit participants through outreach work and word of mouth, which appears to be the most effective methods of engaging this age group. Thirdly a willingness to deliver ‘less traditional’ activities under the strap line ‘Age is just a number’. The programme was very clear that it wanted to go beyond the traditional offer of what would be expected in terms of activity for this age group and this approach opened up an older persons programme to a wider age demographic.

To download a copy of the Tees Active, Club 55, project case study - please click here.

Leisureworks, Love Your Life County Durham, Project Case Study

Leisureworks, Love Your Life County Durham, Project Case Study

This case study describes Leisureworks’ Sporta funded ‘Love Your Life County Durham’ programme. The project targets inactive adults identified as being at risk of developing type-2 diabetes across County Durham and offers a 12-week programme of sport and physical activity and access to DESMOND’s ‘Walking Away From Diabetes’ module in leisure centres and community venues.

The real innovation in this project is the willingness of the leisure trust to engage with and support inactive individuals through the provision of services in community settings rather than ‘intimidating’ environments such as leisure centres. GP surgeries have also been used to host  ‘Walking Away From Diabetes’ courses.

To download a copy of Leisureworks, Love Your Life County Durham, project case study - please click here.